Many of my coaching clients are coaches themselves, and quite a few of them have asked me how to promote their coaching business online. Here is some of the information I have shared with them. Use these tips and ideas to promote your own coaching practice online, get more clients and make more money:
Use Social Media - A MUST!
There are many ways to promote your coaching business through social media. Some of the most popular ones are Instagram, Facebook, and LinkedIn. These three platforms allow you to post a variety of content such as videos, pictures, and text. They also allow you to connect with other coaches and potential clients. The first step is to set up your social media accounts and then create an online presence for your business. This can be done by posting updates that are relevant to your business on a daily basis. You should also use hashtags related to your niche so that people can find you when they search for those hashtags on social media platforms like Instagram or Twitter.
Have a Professional Website or a Landing page
In order to attract online clients, you need to present a very professional image online. People who find your website will equate the professional look and feel of the website to your own professionalism since the website is the only piece of information they have to evaluate your business. The website should have professional look and feel and have information about your business, as well as your products and services. There should be a way for customers to contact you, as well as subscribe to your newsletter.
Explain What You Do on Your Website
Not everyone knows what a coach is, so in addition to calling yourself a coach, make sure you explain what a coach does. For example, if you are a dating coach, explain that you help men and women find that one perfect person. If you are a career coach, tell your website visitors that you help them figure out the perfect career, and then you help them find a job that reflects their career choice. And if you are a business coach, tell them how you can help their business succeed.
Publish a Newsletter
Not everyone who comes to your website will immediately become a coaching client. Not everyone who comes to your website will buy your products immediately. You need means to keep in touch with people who come to your website but are not ready to hire you or purchase your products. A newsletter is a great tool to keep in touch with your website visitors, share information with them and educate them about your products and services. Make sure that you have a newsletter subscribe form on every page of your website, and that you offer a compelling reason for your website visitors to subscribe to it.
Optimize Your Website for Search Engines
Search engine optimization is the process of modifying web page content and meta information to improve the search engine ranking of the page. Successful search engine optimization will greatly increase the number of visitors that come to your website since over 70% of people who are looking for products and services use search engines to locate them.
Publish Your Articles Online
Publishing articles is a great way to show off your coaching expertise, as well as to drive traffic to your website. When you write and publish your articles, other website owners pick them up and publish them on their websites, while giving you a link back to your website.
Use the 6 techniques we outline above to drive targeted clients to your coaching practice. Effective promotion of your coaching practice online will make a difference between your coaching website sitting idly and a coaching website that drives leads and clients for your business every single day.
